Ten thing to fix on your website

I found this blog post (abbreviated below) on WebDrivenChurch.com and thought it was worth passing on.

Enjoy.

Jason

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Top 10 Things to Fix on Your Website

1. Contact information: Sounds simple but you wouldn’t believe how many sites had no contact information anywhere! Create a redundant page footer OR a “Contact Us” page that has at a minimum your address, phone number and email contact (info@yoursite.com). By the way, I don’t need the phone number and email address for each pastor on your staff.
2. Color scheme: Colors are picky about who they hang out with. Make sure to use friendly colors for your site – not random colors from rival gangs…
3. Multiple navigation menus: I can’t stress this enough. Use a whiteboard and visually lay out your site. Clump things into categories (big buckets) and then create your navigation from that. Keep this navigation consistent throughout the site so people don’t get lost. This can be a huge task for churches with more than one campus. But getting it right means people will actually returning to your site.
4. Bad pages/links/content: Website maintenance is really what I’m getting at here. Having a website is like having a new responsibility. You can’t just put it out there and forget about it. Check it regularly for broken links, missing pages and out of date content.
5. Promotional banners/graphics: Don’t fall into the trap of creating a new logo and banner ad for every event and placing these on your home page. I seriously doubt each of these events is THAT important… As they add up so does the tension in my head. Keep all of your events on one page or in one location. Weight each the same. If something is BIG and needs elevated – move it to the home page as a small graphic with intro copy. Or add it to your large graphic slide show on the home page.
6. The “inside jokes”: I don’t actually mean jokes – just thought it would help illustrate my point. I mean the events or ministries that have some obscure name that only people attending your church understand. For example: A large graphic/button that says “Jlife” or “T3″ or “TheMax” without any explanation as to what it means. Even if you do describe it three pages in – the person hitting your site for the first time might be confused and not want to click that far in.
7. Widget Overkill: Keep widgets to a minimum. I don’t need a hit counter, weather bug and rss feed to local news stations on the home page – or any page for that matter. Keep your site streamlined and for the stuff people come to you for. If I want the weather I’ll look at the weather bug on my Vista Sidebar.
8. Basic functionality: People who use the web come to expect certain things. Make sure you aren’t confusing them by forgetting basic principles or doing “cool” things that force them to learn new (unnecessary) skills. Examples: Links should turn the cursor to a hand. Email addresses should be links that pop an email client (not just plain copy that we have to copy/paste). Basic html beats graphics and flash hands down because people can select text. Etc.
9. Search engine optimization: Your site wants to be found! Don’t stand in the way of Mr. Google when he comes calling. Make sure your home page has “meta” tags in the “head” section at a minimum (go here for more info). Giving your website a description and keywords are what will get you found easily.
10. Overwhelming content: Finally, please don’t kill me with content. The eyes and the mind can only handle so much at one time. A good solution for this is to pull out the whiteboard (like while you are getting the navigation figured out) and do some soul searching. Figure out what information is vital. Get rid of the fluff. Turn big chunks of copy into bite sized summaries. Streamline. Streamline. Streamline. Less is definitely more on your website. People can come to your church to get the details.

This list is by no means all-inclusive. I simply picked ten things that stood out and seemed to be constructive vs. picky (meaning: if fixed they could help take the site to the next level).

Hope this was helpful.

Posted by Daryl McMullen on 14 March 2009 at 5:38 AM

View original post here:

http://webdrivenchurch.blogspot.com/2009/03/data-entry-web-stalking-top-10-things.html

Successful Ministry…sharing a resource

Here is a great tidbit from a blog that I follow from Lifechurch.tv…they have some great, brief blog entries that are very practical.

Jason Cooper

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December 9th, 2008

by Craig Groeschel

Successful Ministry – 2

Do the Small Things Daily

When working with pastors, many are often looking for a “big win.” They want to have a big community event, a big servants’ banquet, or a big series that runs attendance higher.

While all these can be effective, I encourage consistency in the small things daily.

I’ll compare it to football. Most championship teams win games on many four-yard, six-yard, and eleven-yard gains. They might win one game a season on a last second hail-Mary pass, but most games consistently succeeding at the basics.

The same is true in ministry. Successful ministries are built on Christ by leaders who do the small things daily:

-They return calls and emails promptly.

-They show up on time.

-They pray for God’s guidance.

-They love and serve people.

-They study hard and preach passionately.

-They have a consistent and strong work ethic.

-They follow through on commitments.

You could hope for the perfect mailer, plan the killer youth event, or pray for a news story to build your church…or you could move the ball forward one play at a time doing the small things with integrity daily.

THINK STEPS, NOT PROGRAMS…

Last year I read through a book called 7 Practices of Effective Ministry (by Andy Stanley, Reggie Joiner, & Lane Jones; 186 pp. © 2004 Multnomah Publishers) and much of what it has to say has helped me focus my own approach to ministry.

Last time I shared with you the idea of “clarifying the win”. This time I want to go on and tell you about the second “practice” – thinking steps, not programs.

What does it mean to be a disciple of Jesus Christ? This is the key question facing church leaders. Does it mean I just need to come to church Sunday morning? Does it mean I come to church every time the doors are open? Does it mean I tithe? Does it mean I serve? Does it mean I join the choir? Does it mean I read my bible and pray daily? Does it mean I …???

If our purpose is “to make disciples” (i.e., clarifying the win), then how we answer this question is especially important. How would you answer this question? What would you tell someone if they asked what they needed to do in order to grow as a disciple of Jesus? How did Jesus disciple people?

Let’s go back to another sports analogy. The “win” in football is to have more points than your opponent at the end of the game. That is the overall goal. But the game breaks down much farther than that. The next goal below winning the game is crossing the goal line (scoring). But the game breaks down even farther. The goal below that is to simply get a first down. But there are even more specific steps that a coach considers when putting together a game plan, many of which vary depending on the opponent’s strengths and weaknesses. The overall strategy for winning the game affects every decision…from practice routine, to warm ups, to motivating the team, even the coin toss. And all of these steps are taken before the clock even begins to tic.

The point is that a coach is going to make every effort to accomplish the overall goal…winning the game. We as the body of Christ need to make every effort to accomplish our overall goal…making disciples.

So what does this have to do with the church and programming? Typically, a church grows because it develops strong programming…usually children’s ministries, youth ministries, or strong worship and preaching. Other ministries begin to pop up as more people enter the church and are looking for ways to become involved and get to know others. Eventually you end up with a smorgasbord of ministries that people can pick and choose from. No longer can one person be involved with everything the church has to offer, and they have to choose which programs to be a part of.

This causes two problems. First, many people, especially those who have grown up in the church, have equated discipleship with participation in everything the church has to offer…going to church every time the doors are open. They begin to struggle trying to do it all, and they feel a sense of loss as they can no longer keep track of everything and everyone. Secondly, others find themselves in ministries that are not necessarily what they need in order to grow. Sometimes this is an intentional effort to avoid being challenged or to avoid commitment. Sometimes it is merely a result of being emotionally tied to programs or people in them, and not wanting to lose or strain those relationships.

The point? The church should have a step by step strategy for discipling. These steps should be determined apart from existing ministries and programs. The steps should be clear, reachable, and contribute to the purpose of the church. Once the steps have been determined, then the church should design programs and ministries that accomplish these steps.

What does this mean for our church? I wish I could say that we have it all figured out, that we have a clear step by step process for bringing people along in discipleship. What I can say is that we are moving in that direction. Our purpose is “to make disciples of Jesus Christ.” When we reworded this statement last year, we thought there needed to be more to help explain what it means to make disciples. We wanted something that was memorable yet broke down the process of discipleship into steps. We chose four key words: CONNECT, GROW, SERVE, and SHARE. These four words break down Jesus’ discipleship process into four basic steps that speak to how we should disciple people today. We should help people CONNECT to Christ and his church; GROW in their relationship with God; identify their gifts and SERVE in ministry; and SHARE their faith and ministry with others.

What is the next ‘step’? We are working to break down these four basic steps into clear, reachable, and strategic steps that will truly help us “make disciples of Jesus Christ.” It is not that “programs” are bad, it is simply that programs should be designed to take people through these steps (rather than starting a program because “it will draw people” or “people will like it”). Please pray for this process.

In Him,

Jason Cooper

CLARIFY THE WIN

Last year I read through a book called 7 Practices of Effective Ministry (by Andy Stanley, Reggie Joiner, & Lane Jones; 186 pp. © 2004 Multnomah Publishers) and much of what it has to say has helped me focus my own approach to ministry. I have special interest in the philosophy of ministry this book teaches as it can greatly increase a church’s effectiveness in actually making discipleship THE purpose of the church.

Let me tell you about the first “practice” – clarifying the ‘win’.

What does it mean to succeed as a church? Is it numbers? Is it programs? Is it budget? Is it facilities? Is it meaningful worship services? What is it?

In football, as with most sports, the “win” is pretty easy to understand…end up with more ppoints on the board at the end of the game. Everything that happens on the field should contribute to that goal. Yet coaches don’t rely on that single measure alone to determine if their team is playing to its full potential. They know that they have to have a solid rushing game, passing game, offensive line, good pass protection, pass coverage, defensive line, special teams, etc., in order to win game after game. They have to clarify not only the overall “win”, but the “win” at every level of the organization.

Again…what does it mean to “win” as a church? What do you use to measure the effectiveness of the church? In my experience, church-goers tend to look to their own impressions and feelings as the primary measure of success. Did I ‘enjoy’ the music or sermon? Did I ‘feel’ the Spirit in worship? On the other hand, church-leaders have a tendency to look at attendance, or offerings, or key programs. Unfortunately, neither of these methods of evaluation tell us if we are truly succeeding. Wouldn’t it be nice if God had given us some direction…

…Oh, but He did! There is a little passage of scripture that actually gives us a goal to achieve…a “win”. Matthew 28:18-20 is known as the Great Commission. Jesus had a task for his followers (the church) to accomplish. The scripture reads as follows:

“All authority in heaven and on earth has been given to me. Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age.” (Matthew 28:18-20; NIV, emphasis added)

The command in this passage…the goal to accomplish…the “win” to be achieved…is to make disciples. Every other phrase in these few sentences are in support of this “win”.

So, I ask again: What does it mean to succeed as a church? The answer…to make disciples of Jesus Christ! How do we tell if an individual ministry or program is succeeding? The answer…determine if it is effectively contributing to the goal of making disciples.

In Him,
Jason Cooper